Diving into Blogging Best Practices

Blogging Best Practices? It's Easy If You Do It Right

One tag should relate to a variety of themes and key words that you've posted about and no more than three tags should be assigned by also you to a single post.  Make sure that are varied and not repetitive of one another as this can actually damage your search engine optimization efforts. Together with reviving some of your previous content and helping readers find what theyre looking forlinking allows you to highlight your own website's validity.  You can connect to some other blog posts or into your webpages.   Shorten Your Blog URL Site URLs are among the things that search engines crawl because its another touch point for those engines to tell what your page is all about.  Because of this, its important to maintain your URL readable and to avoid a mess of numbers and characters that offer the reader or to search engines with no context.

 

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Below is it reveals the best way to structure them and where to put keywords in URLs.  Keep in mind your URL doesn't have to be an immediate pick up of the page title.  Using URLs is a practice that is blogging best because they are easier to understand. You'll be on the ideal path to producing articles to your readers and creating a site strategy.

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From what Ive discovered SEO only gets you so far.  To genuinely reach the top and remain there, an guide needs to be helpful to the reader.  The biggest reason for this is because it contrasts with Googles number one prioritythey need to rank the finest content first. Here are six of those blogging best practices Ive used to help my website posts ranking on top of Googles search results to help you out.  By the end of the post, youll have a easy playbook.    The Perfect Word Length If you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ study: Many men and women utilize this graph to justify writing really very long posts. From my experience, a guide that is 200-word that is super-useful will outrank a useful manual of 2,000 words any day.  However, my personal rule of thumb is to target 1,500 words.  And while I just said there is not any ideal span, I follow this rule because it forces me to think about all angles of the subject Im speaking about.

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  They scan.   Consequently, if you want to keep people youve got to break down your writing . They seem like work.  They frighten off people.  If you scare people off, they leave your site.  And should they leave your website, thats a sign to Google your post isnt quite helpful.  And if its not useful, you begin to fall in rankings.   Why Your Headings Need Hooks Look at these two subheadings and pick the one which catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it will for you too.

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The headline gets the response to the problem within it.  How do you fry an egg Utilize cooking spray.   Theres no reason to read the article.  Curiosity is created by the next headline.  You dont understand what will create an egg easier to unsubscribe unless you keep reading. And if they stay on your page more, thats an indicator to Google that youve got great content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  If you require assistance with your pins and headlines, 1 resource I turn to time and time again is that this free guide on how best to Write Magnetic Headlines. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve aims if they created lists than people who didn't.

Why Blogging Best Practices

A Featured Snippet is an answer to a search outcome that Google chooses out of an articleand most frequently its in the form of a listing.  From the case above, Google reveals a number of measures on how to plan an event right within its own results.  The reason Featured Snippets are so valuable is that in the event the post is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased our rankings and our traffic.  If you would like to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but normally whenever I write a blog post, I try to add lists or steps as often as possible.   The Kinds of Pictures That Work Best Take a look at Both of These images.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not that the image of stones isnt attractive, its that were actually hardwired to enjoy pictures of people better.

Changes in Blogging Best Practices

Since I started using images of people in my blog articles, Ive discovered they get shared a whole lot more, which is just another factor Google considers in its rankings.  Its a small change that makes a significant difference.    Your Articles Should be Evergreen Perhaps you have clicked on a post from a Google search result simply to obtain the content obsolete When I come across obsolete content, I click on the back button and try another result. Thats why should I want something to rank highly, I attempt to create whats called evergreen contentcontent that remains applicable during a lengthy time period.  This means I avoid writing about things that include time-based information or fads.  Some of Wild Apricots evergreen content has been at the top of Googles search results for years. Ive put everything Ive learned into a simple playbook that covers how to write and optimize posts for Googles search results that anyone can use, whatever the size of your organization. If youd like my entire playbook on nonprofit SEO, it is possible to watch my free webinar How to Grow Your Organization by Getting Lots and a lot of Traffic to your site.